About us


“Choice” is brand existing since 2002 at bulgarian market when open its first shop in Sofia. Ever since “Choice” has own shops almost in each big bulgarian city.

“Choice” is a brand owned by “Knitex 96” company. Company is famous with its long- standing experience in knitwear. Over 40 years “Knitex 96” works with clients over the world. Therefor quality of “Choice” products is well guaranteed.

“Choice” is created specially for bulgarian market. In “Choice” shops can be found very big variation of knittwear garments. For all collection, “Choice” designers always follow each fashion trend when never forget about the good style and quality materials.